NEW YORK: US President Donald Trump’s travel ban is not only being debated in the courts, it is also being debated by the travel industry.
Many experts remain bullish about prospects for tourism, despite a strong dollar that makes the US expensive for some international travelers. The US Commerce Department predicts a record 78.6 million international visitors will visit the US in 2017.
Brand USA, which promotes travel to the US, said it has “not received any data that shows any tangible change in bookings or cancelations by international travelers.”
But others worry that Trump’s order banning travelers from Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen may scare off visitors from elsewhere.
An op-ed piece in the Toronto Star newspaper last week encouraged Canadians to “boycott vacations to the US” until Trump’s term is over. “The Grand Canyon will still be there,” the piece said. “The Golden Gate Bridge. Mount Rushmore. Disney World. They will all be there. And with any luck, the Statue of Liberty will still be there too.”
Travel agent Melissa Erskine, owner of iDream Travel based in Ontario, Canada, says some of her clients “are no longer interested in going to the US due to Donald Trump’s policies and have looked at other options within Canada. I just booked flights for two families to New York City for April and they have taken out trip cancelation insurance … They wanted peace of mind that they can cancel their trip if needed.”
Fred Dixon, CEO of NYC & Company, New York’s tourism agency, said Canada is New York’s second-biggest international market after the United Kingdom, “so when our neighbors to the north call for a boycott, it is a huge cause for concern.”
Travelers from the Middle East comprised just 3.6 percent of non-resident international arrivals to the US in the first half of 2016, according to US Department of Commerce data. The president’s order does not include the Middle Eastern countries that send the most travelers here — Israel, Saudi Arabia and Turkey.
But Dixon and others fear travelers around the world may interpret the ban as a broader message that they are not welcome here.
“We are very concerned from a perception perspective that the US has an image problem,” said Dixon. “New York is hypersensitive to this. We have 30 percent of all the overseas travelers who come to the US. Half of all the spending on travel comes in the form of international travel.”
Some data suggests a downturn in bookings in the days after the ban was announced. StudentUniverse.com, a site geared to travelers ages 18-26, said bookings from the United Kingdom to the US dropped 19 percent between Jan. 27 to Feb. 7 compared to the same period last year. ForwardKeys, which analyzes 16 million flight reservation transactions a day, said bookings to the US dropped 6.5 percent between Jan. 28 and Feb. 4 compared with the same period in 2016.
Jason Clampet, editor in chief at the travel industry website Skift.com, said the ban, combined with the strong dollar, gives international travelers “another reason to shop elsewhere.”
Others, however, say demand for US vacations has never been stronger. Intrepid Travel expects to bring record numbers of travelers to the US in 2017.
Contiki Tours President Melissa da Silva says bookings to the US have increased 30 percent since last year.
Tony Daly, with Ranch Rider, a British-based travel company, said interest in riding and ranch vacations in the American West remains robust. While he has seen some research suggesting some British travelers are reconsidering US trips, “that is not the whole story. The results also show there are large numbers of UK travelers who either agree with or who are undecided based on the recent (Trump) order.”
Madelyn Fitzpatrick, with the Los Angeles branch of Hylink, one of China’s largest digital advertising agencies, said Chinese travelers are also not put off by Trump, who she said is seen as a celebrity president in China. “America is a destination for experiences and local cultural exploration, so its politics do not affect the traveler, unless we begin to see dangers or threats,” she said.
On Tuesday, the US Travel Association said revenue in the US related to international travel returned to pre-9/11 levels just last year. “The US lost a significant amount of ground in the international travel marketplace in the years after 9/11, which our industry has come to call ‘the Lost Decade,’” US Travel Association CEO Roger Dow said in a statement.
While everyone agrees that counterterrorism and security measures are essential, some worry about a repeat of that post-9/11 tourism decline.
US Travel Association spokesman Jonathan Grella said the Trump travel ban has a “potential dangerous ripple effect. … People make (travel) choices based on policies, based on protests of those policies, based on fear. The fallout could be wide-ranging.”
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